With the fast pace that the world currently runs on, everything needs to be done quickly and most of the time on short notices. The same works for printing as well. Gone are the days when one had to assemble a whole piece of chunky equipment simply to get a few pages published. The new world is all about digital printing!

What is digital printing?

The method of printing where the image or text is directly transferred to the material is called digital printing. Unlike the offset method, which requires metal plates, rubber rollers and a lot of other processes, digital makes it rather simple and easy.
All the print work is done inside the machine and when the final product is churned out, it is ready to use. As the invention of the printing press in 1440 was the dawn of a new era, digital printing machines are also a game-changer.

How does it work? Let’s dive into the nitty-gritty.

Unlike traditional printers that require the use of liquid ink, the digital printer works in a much different way. The image to be printed is first assembled and converted into a series of values and formulas. From the pixels, these images are captured. The digitalized image then determines and controls the usage of toner, ink, exposure to create the image.
The two most commonly used printers are Inkjet printers and toner-based.

How is digital printing better than other methods?

This is a question that has confused many people. When looking at technicalities and the bigger picture, the answer is quite simple: what is your requirement for printing? Given below are some points that may help you see what differentiates the two methods and eventually help you gauge what method to choose.

Great for low quantity:

If your printing needs are not very high quantity-wise, digital printing is the best way for you. Offset printing costs a hefty sum to setup. Going through all the inconvenience is simply not worth it if you only need 1, 5, or even 100 papers or boxes printed.
Digital printing is recommended for all those that deal in small jobs, i.e. invitation card printing, domestic use, etcetera.

Time-saving:

As explained above, offset, and other methods require a much longer time to set up. For digital printing, you merely need to turn the printer on, give the printer command, and you will have your print in hand in no time. Likewise, printing companies also give short turnaround times when digital printing is involved, unlike when the offset is involved.

Customization:

One of the key benefits of digital printing is customization. If the item you need printing requires every article to have a different number, code, customization essentially, then going the digital way is the best. Lithography and offset methods do not allow you to customize each article differently.

Economical:

Unlike offset and other printing methods, digital publishing does not have a pre-set minimum amount. By only publishing as little as you require, you end up saving more money in the long run. Its quick and easy setup makes the ideal choice for small scale jobs.

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