Growth

Product Launch & Scaling

Planning packaging for a launch, then holding color, structure and quality steady as reorders get larger.

Established brands
DTC & e-commerce
Purchasing & procurement

Guides

3 guides in this topic.

Product Launch & Scaling · 8 min

How to scale packaging from 100 boxes to 10,000

What changes at each step up, which decisions you should make early because they get expensive to undo, and how to avoid rebuying tooling every time your volume moves.

Product Launch & Scaling · 6 min

Custom packaging lead times: samples, production and delivery

What the stages are, which ones depend on you rather than the factory, and how to get a schedule you can actually plan against instead of a single reassuring number.

Product Launch & Scaling · 8 min

How to plan packaging for a national product launch

A launch fails on packaging more often than on product. Working backwards from the on-shelf date, what to lock and when, how to handle retailer requirements, and where to build contingency.

Keep reading

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