Resources

Guides for people specifying a box for the first time — or the fiftieth.

Written by packaging specialists to answer the questions that come up before a quote. No jargon, no filler.

White rigid jewelry boxes with a printed lid

Guide · 6 min

Rigid boxes vs folding cartons: which should your product be in?

The two constructions behind most custom product packaging solve different problems. Here is how to choose between them on weight, price point, delivery and feel.

Guide · 7 min

How to choose the right packaging material for a custom box

SBS, kraft, corrugated or greyboard? The board decides how a box prints, feels, protects and costs. A practical guide to matching material to product.

Rigid lid-and-base box with gold foil stamped panels

Guide · 8 min

Packaging finishes explained: lamination, foil, emboss, spot UV and windows

What each finish does, what it looks like, what it combines with and when to specify it. The short reference for anyone briefing a custom box.

Rigid boxes: a green lid-and-base, a black magnetic box and a cream drawer box

Guide · 5 min

How to measure your product for custom packaging

Length, width, depth — and the clearance, weight and count that turn those numbers into a box that fits. What to measure and how to send it.

Black magnetic box with a foam insert holding a USB drive

Guide · 6 min

Custom box inserts explained: board, foam, pulp and fabric

An insert turns a box into packaging. What each insert material does, which products need which, and how inserts are designed with the box.

Black two-piece shirt box with a folded shirt inside

Guide · 5 min

Mailer boxes vs folding cartons: shelf packaging and courier packaging are different jobs

A mailer is built to travel; a folding carton is built for the shelf. Many brands need both. Here is how they differ and how to combine them.

Printed folding cartons in sage, peach, navy and pink

Guide · 7 min

Preparing artwork for custom printed boxes

Dielines, bleed, color, resolution and finish layers. What print-ready packaging artwork looks like and how to get there from a logo.

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